Platform creative delivery

CTV
Creative Specifications

Published requirements, recommendations, and delivery guidance from the governed Cphere specification catalog.

Formats supported: CTV Video
Primary campaign uses: Not specified by platform
Last verified: Jul 31, 2026
Recommended delivery package: Not specified by platform
Catalog status: CurrentLimited Documentation

Published catalog 1Published August 1, 2026

Quick delivery checklist

What to send Cphere

Final platform-ready creative
Approved copy and CTA
Destination URL and tracking parameters
Brand and legal requirements

Canonical records

Formats and placements

CTV Video

Published format-level guidance.

CurrentLimited Documentation

Required

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Streaming TV

Limited DocumentationDirect link

IAB guidance is a cross-publisher standards reference; the final delivery profile remains publisher-dependent.

Required

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Technical Profile: Verification required — Not specified in the reviewed source excerpt; confirm placement-specific current documentation.

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements

Not specified by platform

Landing-page requirements

Not specified by platform

Prohibited or unsupported elements

No prohibited-element list is published for this record.

Interface-aware delivery

Safe zones

No verified safe-zone diagram is published for this placement. Do not infer pixel-safe areas.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Jul 31, 2026. Platform requirements may change; check these official references before final delivery.

Digital Video and CTV Ad Format Guidelines v2.0Official · IAB Tech Lab · v2.0 repository revision 1c3cfa68 (2026-06-22) · 2026-07-31

CTV trademarks belong to their respective owners. Cphere does not imply endorsement or partnership.