Platform creative delivery

DOOH
Creative Specifications

Published requirements, recommendations, and delivery guidance from the governed Cphere specification catalog.

Formats supported: Digital Screens
Primary campaign uses: Not specified by platform
Last verified: Aug 2, 2026
Recommended delivery package: Not specified by platform
Catalog status: CurrentLimited Documentation

Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

Final platform-ready creative
Approved copy and CTA
Destination URL and tracking parameters
Brand and legal requirements

Canonical records

Formats and placements

Digital Screens

Published format-level guidance.

CurrentLimited Documentation

Required

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Digital Out-of-Home Screens

Limited DocumentationDirect link

Executed programmatically through StackAdapt across media-owner screens; final file-level specs are per-screen.

Required

Not specified by platform

Scope: Digital screens in public and commercial spaces; personal devices, static signage, in-app ads, in-store audio, and broadcast TV are excluded
Venue Taxonomy: OpenOOH venue categories: Transit, Retail, Outdoor, Health & Beauty, Point of Care, Education, Office, Leisure, Government, Financial, Residential
Creative Types: Video, animations, countdowns, and data-triggered messages; CTV and video assets can be repurposed
Cta Guidance: No click-out exists; avoid button-style CTAs, use short memorable URLs, and restrict QR codes to street-level and place-based screens

Placement-dependent

File Requirements: Verification required — Screen- and media-owner-specific; the public StackAdapt DOOH Advertising Guide (2025) contains no technical file specs — confirm per-screen specifications through the executing platform before delivery.

Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements

Not specified by platform

Landing-page requirements

Not specified by platform

Prohibited or unsupported elements

No prohibited-element list is published for this record.

Interface-aware delivery

Safe zones

No verified safe-zone diagram is published for this placement. Do not infer pixel-safe areas.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these official references before final delivery.

Publisher, exchange, and standards-body trademarks referenced in this specification belong to their respective owners. Cphere does not imply endorsement or partnership.