Platform creative delivery

Display
Creative Specifications

Display banners across Google's display network and programmatic exchange inventory.

Formats supported: Uploaded Display · Responsive Display · Programmatic Display
Primary campaign uses: Not specified by platform
Last verified: Jul 31, 2026
Recommended delivery package: Not specified by platform
Catalog status: CurrentLimited Documentation

Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

Final platform-ready creative
Approved copy and CTA
Destination URL and tracking parameters
Brand and legal requirements

Canonical records

Formats and placements

Uploaded Display

Published format-level guidance.

Current

Required

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Display Network

Direct link

Required

Dimensions: 200x200 · 240x400 · 250x250 · 250x360 · 300x250 · 336x280 · 580x400 · 120x600 · 160x600 · 300x600 · 300x1050 · 468x60 · 728x90 · 930x180 · 970x90 · 970x250 · 980x120 · 300x50 · 320x50 · 320x100 pixels
File Types: GIF · JPG · PNG
Maximum File Size: 150 KB

Placement-dependent

Animated Gif Duration: 30 seconds

Cphere best practice

Not specified by platform

Responsive Display

Published format-level guidance.

CurrentLimited Documentation

Required

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Display Network

Limited DocumentationDirect link

Required

Landscape Image: 1200x628 recommended; 600x314 minimum pixels
Square Image: 1200x1200 recommended; 300x300 minimum pixels
Logo: Landscape 4:1 at 1200x300 (min 512x128); square 1:1 at 1200x1200 (min 128x128) pixels
Maximum File Size: 5,120 KB
Short Headlines: 1–5 headlines of 30 characters or fewer
Long Headline: 90 characters
Description Count: 1–5

Placement-dependent

Description Limit: Verification required — The reviewed page states the description count but not the per-description character limit; confirm before delivery.

Cphere best practice

Not specified by platform

Programmatic Display

Published format-level guidance.

CurrentLimited Documentation

Required

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Programmatic Exchanges

Limited DocumentationDirect link

Programmatic display executed through StackAdapt; IAB New Ad Portfolio fixed-size weights are the cross-exchange reference.

Required

Dimensions: 300x250 · 728x90 · 320x50 · 160x600 · 300x600 · 970x250 · 970x90 (desktop only) pixels
File Types: JPG · PNG · GIF · HTML5
Maximum File Size: 750 KB
Minimum Resolution: 72 PPI (144 recommended)
Supported Formats: Static banners, rich media/HTML5, in-banner video, hover units, and social display

Iab K Weights: 300x250 and 728x90 and 160x600: 150 KB; 970x250 and 300x600: 250 KB; 320x50 and 300x50: 50 KB; 970x90: 200 KB (gzipped initial load; subload is double)
Html5 Rules: Audio muted by default with user-initiated control; 10 file requests maximum on initial load; 30% CPU maximum per active ad

Placement-dependent

Stackadapt Html5 Rules: Verification required — Documented only in the login-gated StackAdapt help center; confirm in the platform console before trafficking HTML5.

Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements

Not specified by platform

Landing-page requirements

Not specified by platform

Prohibited or unsupported elements

No prohibited-element list is published for this record.

Interface-aware delivery

Safe zones

No verified safe-zone diagram is published for this placement. Do not infer pixel-safe areas.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Jul 31, 2026. Platform requirements may change; check these official references before final delivery.

Publisher, exchange, and standards-body trademarks referenced in this specification belong to their respective owners. Cphere does not imply endorsement or partnership.