Creative Specifications

Platform creative delivery

Google Search
Creative Specifications

Published requirements, recommendations, and delivery guidance from the governed Cphere specification catalog.

Formats supported
Responsive Search Ad
Primary campaign uses
Not specified by platform
Last verified
Aug 2, 2026
Recommended delivery package
Not specified by platform
Catalog status
Current
Google Search creative formats
Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

  • Final platform-ready creative
  • Approved copy and CTA
  • Destination URL and tracking parameters
  • Brand and legal requirements

Canonical records

Formats and placements

Responsive Search Ad

Published format-level guidance.

Current

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Search Results

Direct link
Required
Headline Limit
30 characters
Headline Count
3–15
Description Limit
90 characters
Description Count
2–4
Path Fields
2 optional path fields of 15 characters each
Final Url
Required for every responsive search ad — Double-width characters (Korean, Japanese, Chinese) count as two characters.
Recommended

Not specified by platform

Placement-dependent
Final Url Limit
2,048 characters — The reviewed responsive-search table does not mark this row as required.
Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements

Not specified by platform

Landing-page requirements

Not specified by platform

Prohibited or unsupported elements

No prohibited-element list is published for this record.

Interface-aware delivery

Safe zones

No verified safe-zone diagram is published for this placement. Do not infer pixel-safe areas.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these official references before final delivery.

Google Search trademarks belong to their respective owners. Cphere does not imply endorsement or partnership.