Amazon
Creative Specifications

Required

Desktop Display Sizes

300x250 · 728x90 · 160x600 · 300x600 · 970x250 (billboard, supplied 1940x500 at 2x) pixels

Mobile Display Sizes

320x50 (supplied 640x100 at 2x) · 414x125 (supplied 828x250) · 300x250 (supplied 600x500) · 728x90 tablet (supplied 1456x180) pixels

File Types

JPG · PNG-8

Minimum Video Duration

5 seconds

Video File Types

MP4 · WebM · FLV

Tracking Pixel

Required for performance units that link off Amazon

Recommended

Not specified by platform

Placement-dependent

File Weights

40–200 KB static depending on unit; 200 KB HTML

Cphere best practice

Not specified by platform

Required

Aspect Ratio

16:9

Dimensions

1280x720 · 1920x1080 · 3840x2160 pixels

Duration

6–45 seconds — 20 seconds or less is highly recommended.

Minimum Duration Seconds

6 seconds

Maximum Duration Seconds

45 seconds

Maximum File Size

500 MB

File Types

MP4 · MOV

Video Codec

H.264 or H.265, Main/Baseline profile, progressive scan, square pixels

Frame Rate

23.976, 24, 25, 29.97, or 30 fps

Audio

PCM, AAC, or MP3; 96 kbps or higher; 44.1 kHz or higher

Recommended

Safe Area

Avoid text in the lower-right corner where the platform UI overlays

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Required

Aspect Ratio

16:9

Minimum Frame Size

1920x1080 pixels

Maximum File Size

500 MB

Video Codec

H.264, MPEG-2, or MPEG-4; MP4 for site-served

Bitrate

Prime Video 15 Mbps minimum (50 recommended); Twitch/Fire TV/third-party 8 Mbps minimum

Audio

AAC 192 kbps or higher, 2-channel or more, 44.1/48 kHz

Presentation Rules

Letterboxing and pillarboxing strongly discouraged; non-interactive ads must not display click CTAs

Recommended

Frame Rate

23.976 fps recommended (24/25/29.97 allowed), constant

Placement-dependent

Duration

US Prime Video 15/30/45/60 seconds; US Twitch 15/30; US third-party STV 6–90 seconds seconds

Cphere best practice

Not specified by platform