Platform creative delivery

Amazon Amazon DSP · DSP Inventory
Creative Specifications

Published requirements, recommendations, and delivery guidance from the governed Cphere specification catalog.

Formats supported
Amazon DSP · Sponsored Brands Video · Streaming TV
Primary campaign uses
Not specified by platform
Last verified
Aug 2, 2026
Recommended delivery package
Not specified by platform
Catalog status
Current
Amazon creative formats
Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

  • Final platform-ready creative
  • Approved copy and CTA
  • Destination URL and tracking parameters
  • Brand and legal requirements

Canonical records

Placement specification

Amazon DSP

Published format-level guidance.

Current

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

DSP Inventory

Required
Desktop Display Sizes
300x250 · 728x90 · 160x600 · 300x600 · 970x250 (billboard, supplied 1940x500 at 2x) pixels
Mobile Display Sizes
320x50 (supplied 640x100 at 2x) · 414x125 (supplied 828x250) · 300x250 (supplied 600x500) · 728x90 tablet (supplied 1456x180) pixels
File Types
JPG · PNG-8
Minimum Video Duration
5 seconds
Video File Types
MP4 · WebM · FLV
Tracking Pixel
Required for performance units that link off Amazon
Recommended

Not specified by platform

Placement-dependent
File Weights
40–200 KB static depending on unit; 200 KB HTML
Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements

Not specified by platform

Landing-page requirements

Not specified by platform

Prohibited or unsupported elements

No prohibited-element list is published for this record.

Interface-aware delivery

Safe zones

No verified safe-zone diagram is published for this placement. Do not infer pixel-safe areas.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these official references before final delivery.

Amazon trademarks belong to their respective owners. Cphere does not imply endorsement or partnership.