Programmatic Display
Published format-level guidance.
Required
Not specified by platform
Recommended
Not specified by platform
Placement-dependent
Not specified by platform
Cphere best practice
Not specified by platform
Programmatic Exchanges
Limited DocumentationProgrammatic display executed through StackAdapt; IAB New Ad Portfolio fixed-size weights are the cross-exchange reference.
Required
- Dimensions
- 300x250 · 728x90 · 320x50 · 160x600 · 300x600 · 970x250 · 970x90 (desktop only) pixels
- File Types
- JPG · PNG · GIF · HTML5
- Maximum File Size
- 750 KB
- Minimum Resolution
- 72 PPI (144 recommended)
- Supported Formats
- Static banners, rich media/HTML5, in-banner video, hover units, and social display
Recommended
- Iab K Weights
- 300x250 and 728x90 and 160x600: 150 KB; 970x250 and 300x600: 250 KB; 320x50 and 300x50: 50 KB; 970x90: 200 KB (gzipped initial load; subload is double)
- Html5 Rules
- Audio muted by default with user-initiated control; 10 file requests maximum on initial load; 30% CPU maximum per active ad
Placement-dependent
- Stackadapt Html5 Rules
- Verification required — Documented only in the login-gated StackAdapt help center; confirm in the platform console before trafficking HTML5.
Cphere best practice
Not specified by platform
