Video Ads
Published format-level guidance.
Required
Not specified by platform
Recommended
Not specified by platform
Placement-dependent
Not specified by platform
Cphere best practice
Not specified by platform
Feed
Required
- Duration
- 3 seconds to 30 minutes; 15–30 seconds recommended
- File Size
- 75 KB to 500 MB
- File Types
- MP4
- Video Codec
- H.264 or VP8; audio AAC or MPEG4 under 64 kHz
- Frame Rate
- Under 30 fps
- Destination Url
- 2,000 characters maximum with http or https prefix
Recommended
- Aspect Ratios
- 16:9 at 1920x1080 (min 640x360) · 1:1 at 1080x1080 (min 360x360) · 4:5 at 720x900 · 9:16 at 720x1280 pixels
- Headline Limit
- 70 characters or fewer recommended; 200 maximum
- Captions
- SRT format
Placement-dependent
Not specified by platform
Cphere best practice
Not specified by platform
