Video Ads
Published format-level guidance.
Required
Not specified by platform
Recommended
Not specified by platform
Placement-dependent
Not specified by platform
Cphere best practice
Not specified by platform
Feed
Required
- Headline Limit
- 300 characters maximum; 100 or fewer recommended; 80 or fewer is the safer display limit
- File Types
- MP4 · MOV — ProRes is not supported.
- Maximum File Size
- 1 GB
- Maximum Frame Rate
- 30 fps
- Duration
- At least 2 — 5–30 seconds recommended.
- Minimum Duration Seconds
- 2
- Thumbnail
- JPG/PNG/GIF, 3 MB maximum, aspect ratio matching the video; auto-generated and replaceable
Recommended
- Aspect Ratios
- 4:3 (1440x1080) · 16:9 (1920x1080) · 1:1 (1200x1200) · 3:4 (900x1200) · 4:5 (1200x1500)
Placement-dependent
Not specified by platform
Cphere best practice
Not specified by platform
