Platform creative delivery

TikTok Search Ads · Search Ads Campaign
Creative Specifications

Published requirements, recommendations, and delivery guidance from the governed Cphere specification catalog.

Formats supported
Video · Carousel · Search Ads · Interactive Add-Ons · Video Shopping · Global App Bundle & Pangle
Primary campaign uses
Short-form awareness · Consideration · Conversion
Last verified
Aug 2, 2026
Recommended delivery package
Not specified by platform
Catalog status
Current
TikTok creative formats
Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

  • Final platform-ready creative
  • Approved copy and CTA
  • Destination URL and tracking parameters
  • Brand and legal requirements

Canonical records

Placement specification

Search Ads

Published format-level guidance.

Current

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Search Ads Campaign

Required
Creative Inheritance
Video and image formats are the same as in-feed campaigns, so creative can be repurposed; Spark Ads, Carousel Image Ads, and Catalog Product Ads are supported
Display Behavior
Multiple creatives per ad group, but only one video is displayed (default selected)
Relevance
Creative must align with ad-group keywords and the landing page must match the creative
Add On Support
Display cards only; stickers are unsupported in Search
Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements · Platform required

Mmp
App campaigns use MMP click and impression tracking URLs; supported third-party measurement partners track impressions and clicks but not in-app events
Click Id
TikTok Click ID (ttclid) is auto-appended to landing URLs; UTM parameters are supported

Landing-page requirements · Platform required

Naming
Display Name and App Name must be consistent with the promoted product, service, or app shown on the landing page
Functionality
Landing pages must be functional on the target market's network, not expired or under construction, mobile-friendly, and consistent with the ad content

Prohibited or unsupported elements · Cphere best practice

  • Videos shorter than 5 seconds or longer than 60 seconds (ad-format policy)
  • Non-standard aspect ratios, low-resolution assets, or missing/poor-quality audio
  • Spelling and grammar errors; static image-led video content
  • Clickable links, @ mentions, or hashtags inside Non-Spark ad captions

Interface-aware delivery

Safe zones

No verified safe-zone diagram is published for this placement. Do not infer pixel-safe areas.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these official references before final delivery.

TikTok trademarks belong to their respective owners. Cphere does not imply endorsement or partnership.