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Creative Specifications

Required

Post Copy

280 characters; each link reduces the limit by 23 characters

Maximum File Size

5 MB

Recommended

File Types

PNG · JPEG — BMP and TIFF are not accepted; GIF renders as a static image.

Standalone Image Size

1200x1200 (1:1) or 1200x628 (1.91:1) pixels

Website Card Headline

70 characters maximum; 50 or fewer avoids truncation

Placement-dependent

Aspect Ratios

4:5 (1440x1800) · 2:3 (1080x1620) · 1:1 (1080x1080) · 1.91:1 (2064x1080) · 16:9 (1920x1080) · 9:16 (1080x1920) pixels

Cphere best practice

Not specified by platform

Required

Post Copy

280 characters; each link reduces the limit by 23 characters

File Types

MP4 · MOV

Maximum File Size

1 GB maximum; under 30 MB strongly recommended

Thumbnail

PNG or JPEG matching the video aspect ratio, 5 MB maximum

Recommended

Duration

Up to 2:20 supported; 15 seconds or less recommended; up to 10 minutes for select advertisers by request

Video Codec

H.264 Baseline/Main/High with 4:2:0 color space; AAC LC audio

Bitrate

6,000–10,000 kbps (recommend 6,000) at 1080p; 5,000–8,000 kbps (recommend 5,000) at 720p

Frame Rate

29.97 or 30 FPS (up to 60 supported; do not upsample)

Looping

Videos under 60 seconds loop automatically

Placement-dependent

Aspect Ratios

4:5 · 2:3 · 1:1 · 1.91:1 · 16:9 · 9:16

Cphere best practice

Not specified by platform