Platform creative delivery

X Video Ads · Timeline
Creative Specifications

Published requirements, recommendations, and delivery guidance from the governed Cphere specification catalog.

Formats supported
Image Ads · Video Ads
Primary campaign uses
Not specified by platform
Last verified
Aug 2, 2026
Recommended delivery package
Not specified by platform
Catalog status
Current
X creative formats
Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

  • Final platform-ready creative
  • Approved copy and CTA
  • Destination URL and tracking parameters
  • Brand and legal requirements

Canonical records

Placement specification

Video Ads

Published format-level guidance.

Current

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Timeline

Required
Post Copy
280 characters; each link reduces the limit by 23 characters
File Types
MP4 · MOV
Maximum File Size
1 GB maximum; under 30 MB strongly recommended
Thumbnail
PNG or JPEG matching the video aspect ratio, 5 MB maximum
Recommended
Duration
Up to 2:20 supported; 15 seconds or less recommended; up to 10 minutes for select advertisers by request
Video Codec
H.264 Baseline/Main/High with 4:2:0 color space; AAC LC audio
Bitrate
6,000–10,000 kbps (recommend 6,000) at 1080p; 5,000–8,000 kbps (recommend 5,000) at 720p
Frame Rate
29.97 or 30 FPS (up to 60 supported; do not upsample)
Looping
Videos under 60 seconds loop automatically
Placement-dependent
Aspect Ratios
4:5 · 2:3 · 1:1 · 1.91:1 · 16:9 · 9:16
Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements

Not specified by platform

Landing-page requirements

Not specified by platform

Prohibited or unsupported elements

No prohibited-element list is published for this record.

Interface-aware delivery

Safe zones

No verified safe-zone diagram is published for this placement. Do not infer pixel-safe areas.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these official references before final delivery.

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