Creative Specifications

Platform creative delivery

ChatGPT Search Sponsored Results · ChatGPT Conversations
Creative Specifications

Visibility surface in testing. Cphere-authored guidance only; OpenAI has not published creative delivery specifications.

Formats supported
Sponsored Results
Primary campaign uses
Not specified by platform
Last verified
Aug 2, 2026
Recommended delivery package
Not specified by platform
Catalog status
Current
ChatGPT Search creative formats
Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

  • Final platform-ready creative
  • Approved copy and CTA
  • Destination URL and tracking parameters
  • Brand and legal requirements

Canonical records

Placement specification

Sponsored Results

Published format-level guidance.

Current

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

ChatGPT Conversations

Direct link

Visibility surface in testing. Cphere-authored guidance only; OpenAI has not published creative delivery specifications.

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice
Availability
OpenAI is testing contextual Sponsored-labeled units in ChatGPT (US launch January 2026, Free and Go tiers). No self-serve creative specification sheet has been published. — Per the OpenAI Help Center article "Ads in ChatGPT"; the page is not machine-verifiable from server infrastructure, so treat every value as requiring platform confirmation.
Creative Model
Units are system-rendered from campaign settings rather than uploaded creative assets; supply brand name, approved copy, and destination URL and confirm requirements with the platform at booking time.
Landing Page
Provide a crawlable HTTPS destination consistent with the promoted offer; confirm tracking-parameter support with the platform before launch.

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements

Not specified by platform

Landing-page requirements

Not specified by platform

Prohibited or unsupported elements

No prohibited-element list is published for this record.

Interface-aware delivery

Safe zones

No verified safe-zone diagram is published for this placement. Do not infer pixel-safe areas.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these published source references before final delivery.

Public source references have not been supplied for this published record. Verification is required before delivery.

ChatGPT is a trademark of OpenAI. Cphere does not imply endorsement or partnership.