Platform creative delivery

YouTube Video · In-Stream Video Ads
Creative Specifications

Skippable in-stream, non-skippable in-stream, and bumper ads serve from a video hosted on YouTube.

Formats supported: Video
Primary campaign uses: Video reach · Consideration · Action
Last verified: Aug 2, 2026
Recommended delivery package: Not specified by platform
Catalog status: Current

Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

Final platform-ready creative
Approved copy and CTA
Destination URL and tracking parameters
Brand and legal requirements

Canonical records

Placement specification

Video

Published format-level guidance.

Current

Required

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

In-Stream Video Ads

Direct link

Skippable in-stream, non-skippable in-stream, and bumper ads serve from a video hosted on YouTube.

Required

Hosting: The ad must be a video uploaded to YouTube (public or unlisted)
Maximum File Size: 256 GB
Non Skippable Duration: 7–15 seconds standard; a 16–30 second subtype runs on connected TV only (30-second assets must be horizontal)
Bumper Duration: 6 seconds or less

Resolutions: 1920x1080 (16:9) · 1080x1920 (9:16) · 1080x1080 (1:1) pixels — Minimum 1280x720.
File Types: MPG (MPEG-2/MPEG-4) recommended · MP4 · MOV · AVI · WMV · FLV · MPEG-1 · MPEGPS · 3GPP · WebM · DNxHR · ProRes · CineForm · HEVC
Skippable Duration: No maximum; under 3 minutes recommended
Companion Banner: 300x60 JPEG/GIF/PNG, 150 KB or less; optional and auto-generated when omitted

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements

Not specified by platform

Landing-page requirements

Not specified by platform

Prohibited or unsupported elements

No prohibited-element list is published for this record.

Interface-aware delivery

Safe zones

Variable interface overlaysKeep critical copy and logos clearConcept only · not to scale · use the official templateCaptions and controls may cover creative

Player interface overlays

Player controls and overlays cover parts of the frame at varying player sizes; keep essential text and logos centered and preview the ad in the target placements before delivery.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these official references before final delivery.

YouTube trademarks belong to their respective owners. Cphere does not imply endorsement or partnership.