Creative Specifications

Platform creative delivery

Amazon Sponsored Brands Video · Sponsored Brands
Creative Specifications

Published requirements, recommendations, and delivery guidance from the governed Cphere specification catalog.

Formats supported
Amazon DSP · Sponsored Brands Video · Streaming TV
Primary campaign uses
Not specified by platform
Last verified
Aug 2, 2026
Recommended delivery package
Not specified by platform
Catalog status
Current
Amazon creative formats
Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

  • Final platform-ready creative
  • Approved copy and CTA
  • Destination URL and tracking parameters
  • Brand and legal requirements

Canonical records

Placement specification

Sponsored Brands Video

Published format-level guidance.

Current

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Sponsored Brands

Direct link
Required
Aspect Ratio
16:9
Dimensions
1280x720 · 1920x1080 · 3840x2160 pixels
Duration
6–45 seconds — 20 seconds or less is highly recommended.
Minimum Duration Seconds
6 seconds
Maximum Duration Seconds
45 seconds
Maximum File Size
500 MB
File Types
MP4 · MOV
Video Codec
H.264 or H.265, Main/Baseline profile, progressive scan, square pixels
Frame Rate
23.976, 24, 25, 29.97, or 30 fps
Audio
PCM, AAC, or MP3; 96 kbps or higher; 44.1 kHz or higher
Recommended
Safe Area
Avoid text in the lower-right corner where the platform UI overlays
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements

Not specified by platform

Landing-page requirements

Not specified by platform

Prohibited or unsupported elements

No prohibited-element list is published for this record.

Interface-aware delivery

Safe zones

No verified safe-zone diagram is published for this placement. Do not infer pixel-safe areas.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these official references before final delivery.

Amazon trademarks belong to their respective owners. Cphere does not imply endorsement or partnership.