Platform creative delivery

Amazon Streaming TV · Streaming TV and Prime Video
Creative Specifications

Published requirements, recommendations, and delivery guidance from the governed Cphere specification catalog.

Formats supported: Amazon DSP · Sponsored Brands Video · Streaming TV
Primary campaign uses: Not specified by platform
Last verified: Aug 2, 2026
Recommended delivery package: Not specified by platform
Catalog status: Current

Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

Final platform-ready creative
Approved copy and CTA
Destination URL and tracking parameters
Brand and legal requirements

Canonical records

Placement specification

Streaming TV

Published format-level guidance.

Current

Required

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Streaming TV and Prime Video

Direct link

Required

Aspect Ratio: 16:9
Minimum Frame Size: 1920x1080 pixels
Maximum File Size: 500 MB
Video Codec: H.264, MPEG-2, or MPEG-4; MP4 for site-served
Bitrate: Prime Video 15 Mbps minimum (50 recommended); Twitch/Fire TV/third-party 8 Mbps minimum
Audio: AAC 192 kbps or higher, 2-channel or more, 44.1/48 kHz
Presentation Rules: Letterboxing and pillarboxing strongly discouraged; non-interactive ads must not display click CTAs

Placement-dependent

Duration: US Prime Video 15/30/45/60 seconds; US Twitch 15/30; US third-party STV 6–90 seconds seconds

Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements

Not specified by platform

Landing-page requirements

Not specified by platform

Prohibited or unsupported elements

No prohibited-element list is published for this record.

Interface-aware delivery

Safe zones

No verified safe-zone diagram is published for this placement. Do not infer pixel-safe areas.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these official references before final delivery.

Streaming TV and Prime Video ads specificationsOfficial · Amazon Ads · 2026-08-02

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