Creative Specifications

Platform creative delivery

Meta Facebook · Facebook Feed — Video
Creative Specifications

With the Awareness objective and certain performance goals, the headline, description, and CTA footer is not displayed on Facebook Feed on mobile devices.

Formats supported
Facebook · Instagram · Messenger · Audience Network
Primary campaign uses
Awareness · Consideration · Conversion
Last verified
Aug 2, 2026
Recommended delivery package
Not specified by platform
Catalog status
Current
Meta creative formats
Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

  • Final platform-ready creative
  • Approved copy and CTA
  • Destination URL and tracking parameters
  • Brand and legal requirements

Canonical records

Placement specification

Facebook

Published format-level guidance.

CurrentLimited Documentation

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Facebook Feed — Video

Direct link

With the Awareness objective and certain performance goals, the headline, description, and CTA footer is not displayed on Facebook Feed on mobile devices.

Required
Duration
At least 1
Minimum Duration Seconds
1
Maximum File Size
4 GB
Minimum Dimensions
120x120 pixels
Container Rule
Videos must not contain edit lists or special boxes in file containers
Recommended
Aspect Ratio
4:5
Resolution
1440x1800 pixels
File Types
MP4 · MOV · GIF
Video Settings
H.264, square pixels, fixed frame rate, progressive scan, stereo AAC audio at 128 kbps or higher
Primary Text
50-150 characters
Headline Limit
27 characters
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements · Platform required

Review
Meta ad review examines images, video, text, targeting, and the ad's landing page or other destinations; review typically completes within 24 hours.

Landing-page requirements · Platform required

Relevance
The products and services promoted in an ad must match those promoted on the landing page.

Prohibited or unsupported elements · Cphere best practice

  • Unacceptable, deceptive, or misleading business practices
  • Adult nudity and sexual activity
  • Asking for or sharing private information
  • Misinformation debunked by third-party fact-checkers
  • Asserting or implying personal attributes
  • Shocking, sensational, or excessively violent content and profanity
  • Reels ads may not use licensed music, face or camera effects, GIFs, or product tags
  • Videos with edit lists or special boxes in file containers

Interface-aware delivery

Safe zones

No verified safe-zone diagram is published for this placement. Do not infer pixel-safe areas.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these official references before final delivery.

Meta trademarks belong to their respective owners. Cphere does not imply endorsement or partnership.