Creative Specifications

Platform creative delivery

Meta
Creative Specifications

Facebook, Instagram, Messenger, and Audience Network ad placements bought through Meta Ads Manager. Reels, Stories, Feed, and Carousel are placements within the Meta platform.

Formats supported
Facebook · Instagram · Messenger · Audience Network
Primary campaign uses
Awareness · Consideration · Conversion
Last verified
Aug 2, 2026
Recommended delivery package
Not specified by platform
Catalog status
CurrentLimited Documentation
Meta creative formats
Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

  • Final platform-ready creative
  • Approved copy and CTA
  • Destination URL and tracking parameters
  • Brand and legal requirements

Canonical records

Formats and placements

Facebook

Published format-level guidance.

CurrentLimited Documentation

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Facebook Feed — Video

Direct link

With the Awareness objective and certain performance goals, the headline, description, and CTA footer is not displayed on Facebook Feed on mobile devices.

Required
Duration
At least 1
Minimum Duration Seconds
1
Maximum File Size
4 GB
Minimum Dimensions
120x120 pixels
Container Rule
Videos must not contain edit lists or special boxes in file containers
Recommended
Aspect Ratio
4:5
Resolution
1440x1800 pixels
File Types
MP4 · MOV · GIF
Video Settings
H.264, square pixels, fixed frame rate, progressive scan, stereo AAC audio at 128 kbps or higher
Primary Text
50-150 characters
Headline Limit
27 characters
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Facebook Reels

Limited DocumentationDirect link
Required
Maximum File Size
4 GB
Container Rule
Videos must not contain edit lists or special boxes in file containers
Recommended
Aspect Ratio
9:16
Resolution
1440x2560 pixels
File Types
MP4 · MOV · GIF
Primary Text
40 characters — Longer text may truncate behind See more.
Headline Limit
55 characters
Audio
Optional, but strongly recommended; auto-captioning is not supported on Facebook Reels
Placement-dependent
Duration
Verification required — The current Ads Guide page does not state minimum or maximum duration; confirm before delivery.
Cphere best practice

Not specified by platform

Facebook Feed — Image

Direct link
Required
Maximum File Size
30 MB
Minimum Width
600 pixels
Aspect Ratio Tolerance
3%
Recommended
File Types
JPG · PNG
Aspect Ratio
4:5
Resolution
1440x1800 pixels
Primary Text
50-150 characters
Headline Limit
27 characters
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Facebook Stories — Video

Direct link
Required
Duration
At least 1
Minimum Duration Seconds
1
Maximum File Size
4 GB
Minimum Width
250 pixels
Aspect Ratio Tolerance
1%
Recommended
Aspect Ratio
9:16
Resolution
1440x2560 pixels
File Types
MP4 · MOV · GIF
Primary Text
125 characters
Headline Limit
40 characters
Video Settings
H.264, square pixels, fixed frame rate, progressive scan, stereo AAC audio at 128 kbps or higher
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Facebook Stories — Image

Direct link
Required
Maximum File Size
30 MB
Minimum Width
500 pixels
Aspect Ratio Tolerance
1%
Recommended
Aspect Ratio
9:16
Resolution
1440x2560 pixels
File Types
JPG · PNG
Primary Text
125 characters
Headline Limit
40 characters
Display Duration
Shows for 8 seconds or until swiped away
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Instagram

Published format-level guidance.

CurrentLimited Documentation

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Instagram Reels

Direct link
Required
Duration
At least 0
Minimum Duration Seconds
0
Maximum File Size
4 GB
Minimum Width
250 pixels for ads under 30 seconds; 500 pixels for ads 30 seconds or longer
Recommended
Aspect Ratio
9:16
Resolution
1440x2560 pixels
File Types
MP4 · MOV — GIF is not supported on Instagram Reels.
Primary Text
44 characters
Audio
Optional, but strongly recommended; captions optional and recommended
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Instagram Stories

Direct link
Required
Duration
At least 1
Minimum Duration Seconds
1
Maximum File Size
4 GB
Minimum Width
250 pixels
Aspect Ratio Tolerance
1%
Recommended
Aspect Ratio
9:16
Resolution
1440x2560 pixels
File Types
MP4 · MOV · GIF
Primary Text
125 characters
Video Settings
H.264, square pixels, fixed frame rate, progressive scan, AAC audio at 128 kbps or higher
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Instagram Feed

Direct link
Required
Duration
At least 1
Minimum Duration Seconds
1
Maximum File Size
4 GB
Minimum Width
250 pixels
Aspect Ratio Tolerance
1%
Hashtag Limit
30
Recommended
Aspect Ratio
9:16
Resolution
1080x1920 pixels
File Types
MP4 · MOV · GIF
Primary Text
125 characters
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Instagram Feed — Image

Direct link
Required
Maximum File Size
30 MB
Minimum Width
500 pixels
Aspect Ratio Tolerance
1%
Hashtag Limit
30
Recommended
File Types
JPG · PNG
Aspect Ratio
4:5 recommended; minimum ratio 400x500, maximum ratio 191x100
Resolution
1440x1800 pixels
Primary Text
125 characters
Headline Limit
40 characters
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Messenger

Published format-level guidance.

Current

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Messenger Stories — Video

Direct link

Messenger Inbox is not documented in the current Meta Ads Guide; Messenger Stories is the documented Messenger placement.

Required
Duration
1–60
Minimum Duration Seconds
1
Maximum Duration Seconds
60
Maximum File Size
4 GB
Minimum Width
500 pixels
Aspect Ratio Tolerance
1%
Recommended
Aspect Ratio
9:16
Resolution
1080x1920 pixels
File Types
MP4 · MOV · GIF
Primary Text
125 characters
Headline Limit
40 characters
Playback Behavior
15 seconds or less shows in full; longer videos split into Story cards
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Messenger Stories — Image

Direct link
Required
Maximum File Size
30 MB
Minimum Width
500 pixels
Aspect Ratio Tolerance
1%
Recommended
Aspect Ratio
9:16
Resolution
1080x1080 pixels
File Types
JPG · PNG
Primary Text
125 characters
Headline Limit
40 characters
Display Duration
Shows for 5 seconds or until swiped away
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Audience Network

Published format-level guidance.

Current

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Native, Banner and Interstitial — Video

Direct link
Required
Duration
At least 1
Minimum Duration Seconds
1
Maximum File Size
4 GB
Captions
Not supported on Audience Network video
Recommended
Aspect Ratio
9:16
Resolution
1080x1080 pixels
File Types
MP4 · MOV · GIF
Primary Text
125 characters
Headline Limit
40 characters
Description Limit
30 characters
Video Settings
H.264, square pixels, fixed frame rate, progressive scan, stereo AAC audio at 128 kbps or higher
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Native, Banner and Interstitial — Image

Direct link
Required
Minimum Dimensions
398x208 pixels
Maximum File Size
30 MB
Recommended
Aspect Ratio
9:16
File Types
JPG · PNG
Primary Text
125 characters
Headline Limit
40 characters
Description Limit
30 characters
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Rewarded Video

Direct link
Required
Duration
3–61
Minimum Duration Seconds
3
Maximum Duration Seconds
61
Maximum File Size
4 GB
Captions
Not supported on Audience Network video
Recommended
Aspect Ratio
9:16
Resolution
1080x1080 pixels
File Types
MP4 · MOV · GIF
Primary Text
125 characters
Headline Limit
40 characters
Description Limit
30 characters
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Rewarded Video — Image

Direct link
Required
Maximum File Size
30 MB
Minimum Dimensions
600x750 at 4:5 pixels
Aspect Ratio Tolerance
3%
Recommended
Aspect Ratio
4:5
Resolution
1440x1800 pixels
File Types
JPG · PNG
Primary Text
50-150 characters
Headline Limit
27 characters
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements · Platform required

Review
Meta ad review examines images, video, text, targeting, and the ad's landing page or other destinations; review typically completes within 24 hours.

Landing-page requirements · Platform required

Relevance
The products and services promoted in an ad must match those promoted on the landing page.

Prohibited or unsupported elements · Cphere best practice

  • Unacceptable, deceptive, or misleading business practices
  • Adult nudity and sexual activity
  • Asking for or sharing private information
  • Misinformation debunked by third-party fact-checkers
  • Asserting or implying personal attributes
  • Shocking, sensational, or excessively violent content and profanity
  • Reels ads may not use licensed music, face or camera effects, GIFs, or product tags
  • Videos with edit lists or special boxes in file containers

Interface-aware delivery

Safe zones

Vertical interface safe zone

Keep text, logos, and key creative elements out of roughly the top 14%, the bottom 35%, and 6% on each side of the asset, where profile details, captions, and the CTA overlay render. Use the platform preview before delivery.

Stories interface safe zone

Keep text and logos out of roughly the top 14% and the bottom 20% of the asset, where profile details and the CTA render. Use the platform preview before delivery.

Vertical interface safe zone

Keep text, logos, and key creative elements out of roughly the top 14%, the bottom 35%, and 6% on each side of the asset, where profile details, captions, and the CTA overlay render. Use the platform preview before delivery.

Vertical interface safe zone

Keep text, logos, and key creative elements out of roughly the top 14%, the bottom 35%, and 6% on each side of the asset, where profile details, captions, and the CTA overlay render. Use the platform preview before delivery.

Vertical interface safe zone

Keep text, logos, and key creative elements out of roughly the top 14%, the bottom 35%, and 6% on each side of the asset, where profile details, captions, and the CTA overlay render. Use the platform preview before delivery.

Stories interface safe zone

Keep text and logos out of roughly the top 14% and the bottom 14% of the asset. Use the platform preview before delivery.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these official references before final delivery.

Meta trademarks belong to their respective owners. Cphere does not imply endorsement or partnership.