Platform creative delivery

Meta Instagram · Instagram Feed — Carousel
Creative Specifications

Facebook, Instagram, Messenger, and Audience Network ad placements bought through Meta Ads Manager. Reels, Stories, Feed, and Carousel are placements within the Meta platform.

Formats supported: Facebook · Instagram · Messenger · Audience Network
Primary campaign uses: Awareness · Consideration · Conversion
Last verified: Aug 2, 2026
Recommended delivery package: Not specified by platform
Catalog status: CurrentLimited Documentation

Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

Final platform-ready creative
Approved copy and CTA
Destination URL and tracking parameters
Brand and legal requirements

Canonical records

Placement specification

Instagram

Published format-level guidance.

CurrentLimited Documentation

Required

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Instagram Feed — Carousel

Limited DocumentationDirect link

Required

Card Count: 2–10
Image Maximum File Size: 30 MB
Video Card Ratio: 1:1 only when the carousel contains video cards
Video Duration: At least 1
Minimum Duration Seconds: 1
Video Maximum File Size: 4 GB
Aspect Ratio Tolerance: 1%
Hashtag Limit: 30
Landing Page Url: Required for every carousel card

Placement-dependent

Headline Limit: Verification required — Not listed on the current Instagram Feed carousel page; confirm before delivery.

Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements · Platform required

Review: Meta ad review examines images, video, text, targeting, and the ad's landing page or other destinations; review typically completes within 24 hours.

Landing-page requirements · Platform required

Relevance: The products and services promoted in an ad must match those promoted on the landing page.

Prohibited or unsupported elements · Cphere best practice

Unacceptable, deceptive, or misleading business practices
Adult nudity and sexual activity
Asking for or sharing private information
Misinformation debunked by third-party fact-checkers
Asserting or implying personal attributes
Shocking, sensational, or excessively violent content and profanity
Reels ads may not use licensed music, face or camera effects, GIFs, or product tags
Videos with edit lists or special boxes in file containers

Interface-aware delivery

Safe zones

No verified safe-zone diagram is published for this placement. Do not infer pixel-safe areas.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these official references before final delivery.

Meta trademarks belong to their respective owners. Cphere does not imply endorsement or partnership.