Platform creative delivery

Meta Instagram · Instagram Reels
Creative Specifications

Facebook, Instagram, Messenger, and Audience Network ad placements bought through Meta Ads Manager. Reels, Stories, Feed, and Carousel are placements within the Meta platform.

Formats supported
Facebook · Instagram · Messenger · Audience Network
Primary campaign uses
Awareness · Consideration · Conversion
Last verified
Aug 2, 2026
Recommended delivery package
Not specified by platform
Catalog status
Current
Meta creative formats
Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

  • Final platform-ready creative
  • Approved copy and CTA
  • Destination URL and tracking parameters
  • Brand and legal requirements

Canonical records

Placement specification

Instagram

Published format-level guidance.

CurrentLimited Documentation

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Instagram Reels

Direct link
Required
Duration
At least 0
Minimum Duration Seconds
0
Maximum File Size
4 GB
Minimum Width
250 pixels for ads under 30 seconds; 500 pixels for ads 30 seconds or longer
Recommended
Aspect Ratio
9:16
Resolution
1440x2560 pixels
File Types
MP4 · MOV — GIF is not supported on Instagram Reels.
Primary Text
44 characters
Audio
Optional, but strongly recommended; captions optional and recommended
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements · Platform required

Review
Meta ad review examines images, video, text, targeting, and the ad's landing page or other destinations; review typically completes within 24 hours.

Landing-page requirements · Platform required

Relevance
The products and services promoted in an ad must match those promoted on the landing page.

Prohibited or unsupported elements · Cphere best practice

  • Unacceptable, deceptive, or misleading business practices
  • Adult nudity and sexual activity
  • Asking for or sharing private information
  • Misinformation debunked by third-party fact-checkers
  • Asserting or implying personal attributes
  • Shocking, sensational, or excessively violent content and profanity
  • Reels ads may not use licensed music, face or camera effects, GIFs, or product tags
  • Videos with edit lists or special boxes in file containers

Interface-aware delivery

Safe zones

Vertical interface safe zone

Keep text, logos, and key creative elements out of roughly the top 14%, the bottom 35%, and 6% on each side of the asset, where profile details, captions, and the CTA overlay render. Use the platform preview before delivery.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these official references before final delivery.

Meta trademarks belong to their respective owners. Cphere does not imply endorsement or partnership.