Platform creative delivery

Meta Messenger · Messenger Stories — Video
Creative Specifications

Messenger Inbox is not documented in the current Meta Ads Guide; Messenger Stories is the documented Messenger placement.

Formats supported
Facebook · Instagram · Messenger · Audience Network
Primary campaign uses
Awareness · Consideration · Conversion
Last verified
Aug 2, 2026
Recommended delivery package
Not specified by platform
Catalog status
Current
Meta creative formats
Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

  • Final platform-ready creative
  • Approved copy and CTA
  • Destination URL and tracking parameters
  • Brand and legal requirements

Canonical records

Placement specification

Messenger

Published format-level guidance.

Current

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Messenger Stories — Video

Direct link

Messenger Inbox is not documented in the current Meta Ads Guide; Messenger Stories is the documented Messenger placement.

Required
Duration
1–60
Minimum Duration Seconds
1
Maximum Duration Seconds
60
Maximum File Size
4 GB
Minimum Width
500 pixels
Aspect Ratio Tolerance
1%
Recommended
Aspect Ratio
9:16
Resolution
1080x1920 pixels
File Types
MP4 · MOV · GIF
Primary Text
125 characters
Headline Limit
40 characters
Playback Behavior
15 seconds or less shows in full; longer videos split into Story cards
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements · Platform required

Review
Meta ad review examines images, video, text, targeting, and the ad's landing page or other destinations; review typically completes within 24 hours.

Landing-page requirements · Platform required

Relevance
The products and services promoted in an ad must match those promoted on the landing page.

Prohibited or unsupported elements · Cphere best practice

  • Unacceptable, deceptive, or misleading business practices
  • Adult nudity and sexual activity
  • Asking for or sharing private information
  • Misinformation debunked by third-party fact-checkers
  • Asserting or implying personal attributes
  • Shocking, sensational, or excessively violent content and profanity
  • Reels ads may not use licensed music, face or camera effects, GIFs, or product tags
  • Videos with edit lists or special boxes in file containers

Interface-aware delivery

Safe zones

Stories interface safe zone

Keep text and logos out of roughly the top 14% and the bottom 14% of the asset. Use the platform preview before delivery.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these official references before final delivery.

Meta trademarks belong to their respective owners. Cphere does not imply endorsement or partnership.