Creative Specifications

Platform creative delivery

TikTok
Creative Specifications

Published requirements, recommendations, and delivery guidance from the governed Cphere specification catalog.

Formats supported
Video
Primary campaign uses
Short-form awareness · Consideration · Conversion
Last verified
Jul 31, 2026
Recommended delivery package
Not specified by platform
Catalog status
Current
TikTok creative formats
Published catalog 1Published August 1, 2026

Quick delivery checklist

What to send Cphere

  • Final platform-ready creative
  • Approved copy and CTA
  • Destination URL and tracking parameters
  • Brand and legal requirements

Canonical records

Formats and placements

Video

Published format-level guidance.

Current

Required

Not specified by platform

Recommended

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

In-Feed

Direct link

Technical upload limits apply to Non-Spark Ads and Spark Ads Push; Spark Ads Pull uses a successfully published organic TikTok asset.

Required
Duration
5–60 seconds
Minimum Duration Seconds
5 seconds
Maximum Duration Seconds
60 seconds
File Types
MP4 · MOV · MPEG · 3GP
Maximum File Size
500 MB
Minimum Bitrate
2,500 kbps
Recommended
Aspect Ratio
9:16 — Vertical is the platform-recommended orientation.
Minimum Dimensions
540x960 — Vertical recommendation; horizontal and square use different minimum dimensions.
Recommended Duration
9–15 seconds
Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements

Not specified by platform

Landing-page requirements

Not specified by platform

Prohibited or unsupported elements

No prohibited-element list is published for this record.

Interface-aware delivery

Safe zones

In-Feed interface safe zone

Keep key text and logos inside the safe zone. The available area varies by aspect ratio, caption length, and interactive add-ons; use the matching official template or platform preview before delivery.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Jul 31, 2026. Platform requirements may change; check these official references before final delivery.

TikTok trademarks belong to their respective owners. Cphere does not imply endorsement or partnership.