Platform creative delivery

TikTok Carousel · Standard Carousel
Creative Specifications

Published requirements, recommendations, and delivery guidance from the governed Cphere specification catalog.

Formats supported: Video · Carousel · Search Ads · Interactive Add-Ons · Video Shopping · Global App Bundle & Pangle
Primary campaign uses: Short-form awareness · Consideration · Conversion
Last verified: Aug 2, 2026
Recommended delivery package: Not specified by platform
Catalog status: CurrentLimited Documentation

Published catalog 5Published August 2, 2026

Quick delivery checklist

What to send Cphere

Final platform-ready creative
Approved copy and CTA
Destination URL and tracking parameters
Brand and legal requirements

Canonical records

Placement specification

Carousel

Published format-level guidance.

CurrentLimited Documentation

Required

Not specified by platform

Placement-dependent

Not specified by platform

Cphere best practice

Not specified by platform

Standard Carousel

Limited DocumentationDirect link

Required

Image Count: 2–35
File Types: JPG · JPEG · PNG
Dimensions: 1200x628 (horizontal) · 640x640 (square) · 720x1280 (vertical) pixels
Music: Required; loops during playback; at least 2 seconds; upload MP3/WAV/M4A/FLAC up to 10 MB, or use Commercial Music Library (Standard carousel on TikTok only — CML is unavailable on Pangle)
Caption And Cta: One ad caption, one CTA, and one destination URL apply to every image; VSA Carousel instead uses per-image catalog product links (Non-Spark only)

Placement-dependent

Copy Limits: Verification required — Not stated on the carousel specification page; confirm in TikTok Ads Manager.

Cphere best practice

Not specified by platform

Delivery detail

File, copy, audio, and destination requirements

File requirements

Not specified by platform

Copy requirements

Not specified by platform

Audio requirements

Not specified by platform

Tracking requirements · Platform required

Mmp: App campaigns use MMP click and impression tracking URLs; supported third-party measurement partners track impressions and clicks but not in-app events
Click Id: TikTok Click ID (ttclid) is auto-appended to landing URLs; UTM parameters are supported

Landing-page requirements · Platform required

Naming: Display Name and App Name must be consistent with the promoted product, service, or app shown on the landing page
Functionality: Landing pages must be functional on the target market's network, not expired or under construction, mobile-friendly, and consistent with the ad content

Prohibited or unsupported elements · Cphere best practice

Videos shorter than 5 seconds or longer than 60 seconds (ad-format policy)
Non-standard aspect ratios, low-resolution assets, or missing/poor-quality audio
Spelling and grammar errors; static image-led video content
Clickable links, @ mentions, or hashtags inside Non-Spark ad captions

Interface-aware delivery

Safe zones

No verified safe-zone diagram is published for this placement. Do not infer pixel-safe areas.

Clearly separated guidance

Recommended best practices

No additional Cphere best-practice copy is published for this record.

Source transparency

Sources and verification

Last verified: Aug 2, 2026. Platform requirements may change; check these official references before final delivery.

TikTok trademarks belong to their respective owners. Cphere does not imply endorsement or partnership.